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Total marketing investment is holding steady. What it buys is changing.

Every production budget gets scrutinized for what it costs. But how many also factor in what the money builds over time?

What two industry leaders taught us about the future of creative production · By Gary Lansley

By Gary Lansley, featuring insights from Nicky Russell, Founder of the In-House Agency Leaders Club (IHALC)

By Gary Lansley, featuring insights from Singapore creative director Shawnn Lai regarding the In-House Paradox

Where generative AI actually improves the bottom line in advertising production, what often produces a larger return instead, and the governance needed before either happens.