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What two industry leaders taught us about the future of creative production · By Gary Lansley

By Gary Lansley, featuring insights from Nicky Russell, Founder of the In-House Agency Leaders Club (IHALC)

By Gary Lansley, featuring insights from Singapore creative director Shawnn Lai regarding the In-House Paradox

Where generative AI actually improves the bottom line in advertising production, what often produces a larger return instead, and the governance needed before either happens.

The Inflated Cost of Cheaper - Part 2 - Evaluating your advertising production budget starts with evaluating your agency relationships.

What’s known as “The Schlitz Mistake” carries lessons for procurement and marketing leaders evaluating their advertising production spend. That is, squeezing vendors and agencies on pricing won’t always save money in the end.