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Where generative AI actually improves the bottom line in advertising production, what often produces a larger return instead, and the governance needed before either happens.

The Inflated Cost of Cheaper - Part 2 - Evaluating your advertising production budget starts with evaluating your agency relationships.

What’s known as “The Schlitz Mistake” carries lessons for procurement and marketing leaders evaluating their advertising production spend. That is, squeezing vendors and agencies on pricing won’t always save money in the end.

What recent enforcement actions mean for how advertisers manage agencies, vendors, and production partners. With legal perspective from Roch Glowacki, Lewis Silkin LLP.

What procurement teams need to know about updating agency agreements for how production works today. With legal perspective from Roch Glowacki, Lewis Silkin LLP.

What procurement and marketing teams need to know about what they're getting when agencies use AI to produce creative work. With legal perspective from Roch Glowacki, Lewis Silkin LLP.